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The CHANEL-ised Supermarket Show

Hello Fashion Enthusiasts…

You all must be very well aware that the designers have already come out with their collections for AUTUMN WINTER 2014-15 . I was recently going through those fashion show videos, and what I discovered was tremendous!!

“Fashion shows” – term in itself is enough for people to fabricate the idea of a long ramp, lights and pretty ladies waking glamorously in all the more pretty clothes. But REALITY CHECK!! The idea has gone a long way ahead today. It’s not just a straight ramp with models walking , its something MORE.. and More does means a 100 times more , thanks to the creative mind of KARL LAGERFELD, the creative head of the luxury brand CHANEL. Once he flows in a giant iceberg, and then he puts up an art gallery and then…….

ENTER : CHANEL’s SUPERMARKET

Wondering what it is? Yes, you read it correct. This was the idea of Chanel this Autumn Winter 2014. He turned his show area into a Supermarket, with glaring grocery stuff everywhere , all Channel-ised!!

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Isn’t this just supercool!  The store had everything a general grocery has- detergents, bread loafs to eggs to everything , all Chanel branded.

Wait! There is more. This supermarket just earned wings when the pretty damsels walked in with perfect Chanel classiness and a Supermarket trolley! The models didn’t walk down the aisles straight. They roamed around the supermarket and filled their grocery baskets!

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All the models walked with the grace of Coco Chanel and in boots and shoes with tweed clothes , to make it look as classy and as comfortable as it can be in a grocery store. But then , It was alas a ‘Chanel Store’ , the buyers needed to look poised, and the clothes did it all.

Damn! This is revolution, revolution in Fashion . The ramps are no longer the boring one’s. Standing Applause to Mr. Lagerfeld. Chanel’s bags, then pearls and now the runways … just can’t get enough of them.

What’ya think folks about this new volte-face in Fashion Shows. I’d love to grab on some of these Channel-ified goods. Would you?

We’ll be eager to what Karl Lagerfeld comes up next with.

XOXO